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Hi there! I'm incredibly excited to find out what color will define 2026. What's the scoop?

Get ready, because every year for over two decades, Pantone selects a signature color. This pick is a reflection of the zeitgeist—informing everything from how we feel and fashion choices to how we design our living spaces. Last year's color was the rich tan "Mocha Mousse," following the soft and warm "a fuzzy pastel."

The new choice, however, is particularly baffling. It is "an airy shade," labeled as a "ethereal and neutral white."

Laurie Pressman, the vice president of the Pantone Color Institute, stated that it is "a pivotal neutral tone … permitting all colors to be highlighted."

Hmm, Cloud Dancer… wait, white? Is this a prank? Can white truly be considered a proper color?

How does one describe the color of clouds? Fresh snow? Even though people often think of white as a color, every hue is essentially a perception of light wavelengths. It's present in a box of crayons, so in everyday terms the answer is yes.

Whether Pantone is pulling our leg is harder to determine. The company states, Cloud Dancer combines easily with other colors, provides a calm backdrop, makes a minimalist statement, and exudes subtle elegance.

The public reaction, on the other hand, has proven more critical. A number of observers have suggested Pantone of being completely "tone-deaf." Trend analyst Mandy Lee called it "disappointing." Some have even likened it to coded promotion of controversial ideas seen in recent advertising.

Right, it's to be hoped they're cheerfully oblivious that now is a sensitive time to be overly emphasizing pure white... So, how might someone rarely near a catwalk use this trend in everyday routine? I just painted my ceiling in white paint, is that enough?

That definitely qualifies. This applies equally to your wireless speakers, tiles, or favorite mug.

It's funny you mention runways, since many this season's presentations have been exceptionally bright, featuring plant-based materials on the catwalk.

The color white featured prominently, as per usual, in designer collections—from elegant blouses to collared dresses. Celebrities and public figures have also been seen in monochromatic white outfits at major events.

The positive takeaway is: chances are you already own items in this "subtle" color of the year. According to Pressman, Cloud Dancer "embodies a eco-friendlier decision for the sustainability-minded," which might translate to not having to buy new items at all.

SO, a style movement for the truly minimalist. A blank page, so to speak. A haven of serene simplicity amid the noise. I'm convinced, I'm on board. Are you planning a monochrome palette for your closet?

Absolutely not. Do you know how hard it is to clean red wine stains from a light garment? I'm not seeking additional cleaning headaches in 2026.

I do possess a pair of now off-white Birkenstocks, and this classic footwear never go out of style.